New Technologies in Real Estate

Trends, Tools, and Buyer Confidence

The Polish real estate market is evolving at a remarkable pace, and technology is playing an increasingly vital role in the homebuying process. Are interactive 3D Twins and virtual tours the future of the industry? What trends will shape the market in the months ahead?
To explore these questions, we spoke with Marcin Krasoń, housing market expert at Otodom Analytics.

How do you assess the development of modern technologies in real estate, especially the impact of interactive 3D models on sales and marketing?

MK: I think this is a particularly important tool in the Polish market, especially because a large portion of properties are sold while still under construction. A buyer can’t walk into the apartment—they’re buying an image.

That’s why giving people the ability to “walk through” their future home, explore different interior arrangements, look out of the virtual window, or view the building from various angles, provides a much stronger sense of confidence.

This trend has been growing for several years, and today it’s hard to imagine selling apartments without such tools.

Do customers appreciate virtual tours?

MK: That’s a very interesting point. Of course, we track how users interact with these tools. While it’s not a mass behavior yet, it’s definitely significant.

Clients don’t typically explore 30 different apartments virtually, but once they find one—or a few—that interest them, the ability to take a virtual tour becomes a huge asset. These are the listings where people spend the most time.

Where do you see these technologies heading next?

MK: I believe the future lies in even greater interactivity. I can imagine buyers being able to design their future apartment directly in the app—not just choosing from preset layouts, but editing each element individually.

Ideally, this would be integrated with the purchasing process—so that when I click on a particular sofa or kitchen appliance, I can buy it right away. That’s where I think this technology should be heading.

What do you think will be the biggest driver for the real estate market in 2025?

MK: Several factors may come into play. There’s a lot of talk about the new mortgage assistance program, but I think that’s just one element.

The real game-changer might be a combination of developments: clearly defined terms of the housing program, a cut in interest rates, and further reductions on the horizon.

All of this could give buyers the push they need to act. Right now, many people are worried about financial stability—rising mortgage payments, potential job losses.

What’s really needed are strong, clear signals that the market is stabilizing.

What advice would you give to someone buying their first apartment?

MK: Great question! I think it all starts with a conversation—with yourself.

People often start by looking at prices or neighborhoods but forget the basics: What do I actually need? Personally, I’m a “spreadsheet person,” so I always recommend writing down your priorities: What do you want nearby? What are your daily habits? How do you spend your time?

For me, commute time is a major factor—how much time we spend getting to work affects our everyday life and happiness. When buying a home, you have to think not only about your needs today but also the future.

After all, you’re likely buying this apartment for years to come. And let’s not forget, we’re an aging society—so it’s worth considering whether a property will still suit your lifestyle a decade from now.

The goal is to find a place that lets you live happily and within your budget. Rest matters—and the right location can affect your well-being more than you might expect.