3D Estate Contributes to the PZFD Thought Leadership Panel on Sales
Effective Sales in Challenging Times
Facing Sales Challenges in 2025 – A Conversation with Industry Experts
Earlier this April, we had the opportunity to take part in a dedicated event focused on the future of real estate sales – bringing together sales and marketing leaders from development companies to discuss how the industry is evolving.
The panel discussion was moderated by Krzysztof Kuniewicz from 3D Estate and featured the following guest speakers:
• Magdalena Mazurkiewicz – sales and HR trainer and consultant,
• Adam Urbański – sales director at TDJ Estate,
• Michał Swat – sales director at Otodom.
Among the audience were also business psychologists, trainers, sales directors, and company executives, all gathered to share insights into how the market is shifting.
The Sales Landscape Is Changing – How Should Teams Respond?
The discussion focused on practical challenges and structural shifts that sales departments are facing in 2025. Among the most discussed topics were:
• the increasing length of customers’ decision-making processes,
• the need for faster response times to inquiries,
• adapting team workflows to better serve demanding buyers,
• the growing importance of soft skills and consultative selling,
• and the pressure caused by a supply-heavy housing market.
Why Digital Tools like 3D Twins Are Gaining Traction
One notable theme that emerged during the conversation was the role of digital tools – especially interactive 3D Twins. Several speakers, as well as participants, highlighted how these tools help potential buyers make better-informed decisions and feel more confident in their choices.
Interactive models are no longer just a visual aid. They are becoming an essential part of the buyer journey – especially in markets where attention, speed, and clarity matter more than ever.
A Practical Approach to Sales Talent
One of the key takeaways from the session was a rethinking of what defines a successful salesperson today. Rather than chasing the image of a high-performing “sales star,” the conversation emphasized consistency, professionalism, adaptability, and strong communication skills.
Leadership skills were also part of the dialogue, with several participants noting that the evolving role of sales managers – as mentors and process designers – will be just as important in the months to come.
We’re grateful to have been part of this engaging and constructive exchange. It’s clear that across markets, the challenges may vary – but the need for practical solutions and open dialogue remains universal.
